Continuous optimization for product managers
Provide exceptional digital customer experiences to your web and mobile app users with powerful, real-time product analytics to drive ongoing product optimization.
Deliver best-in-class products
Product leaders must balance prioritizing the product backlog with introducing product innovations to stay ahead. Without the right data, even the most customer-centric product teams struggle to roll out enhancements that drive loyalty and growth.
Glassbox helps you bridge the gap between internal priorities and customer expectations. Bring the real digital experience to development teams and be your customers’ biggest champion.
Compare journeys and identify behaviors of your most engaged customers. Test hypotheses and increase user engagement with your digital channels and mobile app. Measure how UX changes impact activation, engagement, conversion and retention.
Optimize your web pages, app screens, forms and CTA buttons to increase engagement and conversion. Keep up with changes to your website and app thanks to the tag-less deployment. Maintain a complete and automated map of every user interaction—even when your website or app changes.
Visually compare customer journeys based on the experiences you’re testing. Find test candidates by simply looking at the automated visual alerts on the Augmented Journey MapTM. See what works from the first session without waiting for statistical analysis.
Fuel product-led growth
Put product at the heart of the organization, by making it the main driver for customer engagement and improved commercial performance.
Increase customer value
Drive greater loyalty and more frequent visits from your users.
Understand what makes every unique customer tick.
Use data insights to move the needle on performance.
Test and learn
Have the confidence to A/B test and experiment.
All data, one platform
Work smarter, with all analytics and visualizations on one convenient platform
Out-of-the-box dashboards let you explore data analytics without specialist help.
Identify optimal behaviors
Effortlessly visualize and analyze multiple customer journeys to identify commonalities and trends between your most valuable customers. Understand what drives conversions and how you can replicate that journey for other users.
Use AI and machine learning to help you spot users likely to churn. Identify actions that denote dissatisfaction, and use data analysis to recommend the best next steps to retain users.
Powerful product analytics
Understand user engagement
- Automatically index every tap, swipe and click so you can quickly access customer insights and explore how users are engaging with your products.
- Find customer struggles, technical issues, trends over time and much more.
- Get dynamic and configurable reports and visualizations out-of-the box, or build your own with no need for IT or a data scientist.
- Define the metrics you want to measure with intuitive dashboards.
Customer journey mapping
Define, monitor and optimize all digital journeys—automatically
- Understand product usage and engagement in great detail.
- View online and mobile customer journeys in real time, automatically map trends, and drill down to individual sessions with video-like replay with Augmented Journey MapTM.
- Get a user-friendly, interactive visualization that shows every KPI—audience, acquisition, traffic type, referral, attribution, engagement, error, visitor struggle, conversion rate and many more.
- Map anything and everything automatically.
Record and replay every interaction with your products
- Get the digital truth by capturing and replaying 100% of your website and mobile app sessions.
- See your digital channels and experience your products exactly the way your customers do—with video-like replay.
- Capture web and native or hybrid mobile app sessions on a single platform.
- Immediate access to session replays and performance data allows you to understand how to optimize products quickly and efficiently.
Boost customer acquisition, conversion and retention with a single SDK
- See and understand what your customers are experiencing on your mobile app in real time with app experience analytics.
- Find every frustration, every conversion issue and every technical glitch with a mobile behavior report.
- Track and tackle performance issues that impact user experience with a single SDK—all with your customers’ consent.
- Action improvements to delight your customers, keep tight control of your app size and generate more revenue.
Turn up the heat on in-page analytics with interaction maps and page element analysis
- Get insights into how customers engage with every product.
- Measure every element on a page, whether it’s a field, link, banner or something unique to your platform with interaction maps.
- Slice and dice interaction data with custom time ranges and explore dwell time, form focus time and trends in page element errors.
- Interaction maps provide a holistic view of the digital customer journey by capturing both web and mobile app customer activity.
Easy funnel creation
Create conversion funnels in a matter of clicks
- Create funnels in a matter of seconds.
- Drag and drop a specific customer journey from the Augmented Journey Map™ or directly from a session replay.
- See patterns such as drop-off rates and abandonment.
- Track multiple funnels to test how visitors become customers and optimize conversions.
Out-of-the-box data capture
- Unlike other digital tools, our patented data collection technology means there’s no need to tag in order to capture digital journeys.
- We can also help you customize your configuration to fit your specific needs, all of which means you have more time and insights to perfect your digital journeys.
See how customers are really using your site and app—no more assumptions
- Get cross-organizational visibility into UX/UI across your products and digital channels.
- Gain control of experience performance with data and alerts for when issues occur, whether they are visible to the customer or happen behind the scenes.
- Boost agility for bug fixes and troubleshooting with no need to reproduce errors.
Connect customer touchpoints with our open APIs
- Integrate with any other system from digital analytics such as Adobe Analytics or Google Analytics to voice-of-the-customer tools—with out-of-the-box integrations with Medallia and Opinionlab.
- By connecting Glassbox with data lakes, BI systems, and A/B testing tools like Optimizely, product stakeholders can test and optimize new customer journeys, content, online workflows and microsites, even before going live.